Stylish, active, Re camera
The approach of rebranding the Re camera is to embrace the versatile colours of the product and being fashionable. A high fashion photoshoot of product with accessories was created. The direction was inspired by retro but with a touch of technology edgy element. Specific poses to create a dynamic composition with accessories and create a series of visuals based on different product colours.
Part of the campaign is a TVC in Taiwan. Based on the new creative direction, it is more fashion-driven but yet show off the waterproof ability of the camera.