Stylish, Active, Re Camera

The approach of rebranding the Re camera is to embrace the versatile colours of the product and being fashionable. A high fashion photoshoot of product with accessories was created. The direction was inspired by retro but with a touch of technology edgy element. Specific poses to create a dynamic composition with accessories and create a series of visuals based on different product colours.

In the Mobile world congress

Visual were deployed in all markets includes Asia, Europe and US. Visual was introduced in Mobile world congress in Barcelona.

TV commerical

Part of the campaign is a TVC in Taiwan. Based on the new creative direction, it is more fashion-driven but yet show off the waterproof ability of the camera.