Fashion & active.

To refresh the branding of RE camera is to embrace the versatile colours of the product and being fashionable. A high fashion photoshoot of product with accessories was created. The art direction was inspired by retro futuristic style. Specific poses to create a dynamic composition with accessories and create a series of visuals based on different product colours.

MWC in Barcelona

Visual were deployed in all markets includes Asia, Europe and US. Visual was introduced in Mobile world congress in Barcelona.