Fashion & active.

The approach of rebranding the Re camera is to embrace the versatile colours of the product and being fashionable. A high fashion photoshoot of product with accessories was created. The direction was inspired by retro but with a touch of technology edgy element. Specific poses to create a dynamic composition with accessories and create a series of visuals based on different product colours.

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Visual were deployed in all markets includes Asia, Europe and US. And introduced it in MWC 2014