June 3, 2016


One of the key innovative features on M9 is a system-wide personalisation. Based on the user’s wallpaper or an image taken on the phone, extracting the colour scheme that goes perfectly with the wallpaper.

  • Strategy

    TVC, Global advertising

  • Design

    Creative Direction, Art Direction

  • Client



A Smartphone that goes with any fashion style

A phone is no longer only a device to make calls and take photos. It is becoming a representation of the owner’s aesthetic taste. The idea of this TVC is to show how a smartphone can work with any style and be part of fashion accessories for any owner.