June 3, 2019

HTC A9 launch

A global launch creative for HTC A9. A mid-tier phone model with premium material and vibrant colourway options. So we created a campaign that celebrates the colours of nature and how it influences the product design.

  • Strategy

    Creative Direction

  • Design

    Art Direction, Video production

  • Client


Open Project


Inspired by nature, forged with metal.

This has been a special campaign during my career in HTC. As it is a key product launch yet it is a mid-tier phone. The key feature of this device is its interesting and vibrant colourways as well as a premium finish.

Product reveal videos

The colour stories

A series of product videos inspired by colour was created. With an aspiration narrative to talk about each colour with natural elements.

Digital desgin

Product overview page

Let’s collaborate

Send us an email, to discuss a new project.

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.