June 3, 2019

HTC A9 launch

A global launch creative for HTC A9. A mid-tier phone model with premium material and vibrant colourway options. So we created a campaign that celebrates the colours of nature and how it influences the product design.

  • Strategy

    Creative Direction

  • Design

    Art Direction, Video production

  • Client

    HTC

Open Project

Concept

Inspired by nature, forged with metal.

This has been a special campaign during my career in HTC. As it is a key product launch yet it is a mid-tier phone. The key feature of this device is its interesting and vibrant colourways as well as a premium finish.

Product reveal videos

The colour stories

A series of product videos inspired by colour was created. With an aspiration narrative to talk about each colour with natural elements.

Digital desgin

Product overview page

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.