June 3, 2016

HTC One brand TVC

A brand piece to show the aspirational side of the brand. HTC ONE as a product, a device that pulls everyone together little by little. Showing every culture is unique, yet has the similarity. As we are all one humankind.

  • Strategy

    Brand positioning

  • Design

    Creative Direction, Art Direction

  • Client

    HTC

Concept

We are all one, no matter who you are.