June 3, 2019

HTC RE camera launch

To reposition the RE camera out of a crowded market with different brands like Go Pro and Sony. A completely new approach has been taken for this campaign. Show it as a fashionable accessory and easy to use. The visual language was also revamped for a stronger brand image.

  • Design

    Brand identity, Art direction

  • Client

    HTC

Challenge

Repositioning the product among the crowded market

To stand out from competitors such as Go Pro and Sony action cameras, HTC was set to create a different lifestyle with different usage scenarios, which is why we want to portray the product as a fashionable and easy-to-use camera.

TVC in Taiwan

Go get it

A single-minded idea was created. Having the model going through the water representing the waterproofing feature of the camera and disregarding the big chunky camera.

What we do

Packaging revamp

Let’s collaborate

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.